Matt Park

Enterprise ecommerce & engineering leadership

Leading engineering teams. Still close to the craft.

Nearly 20 years across ecommerce, frontend and digital platforms — leading teams, shaping engineering practice and connecting business priorities with technical delivery.

Explore experience LinkedIn →
  • Working in web and ecommerce since 2007
  • First Class Honours in BSc Web Enterprise
  • Published technical author with Packt
  • Portfolio engineering leadership with hands-on frontend roots

About

Hands-on roots. Leadership focus.

I began as a frontend developer in 2007 and have spent nearly two decades across web development, digital commerce and engineering practice. That craft is still part of how I work — I stay close to modern platforms, performance, and the details that make products feel right.

Today my focus is portfolio engineering leadership: aligning business priorities with engineering talent, developing people, shaping standards and enabling teams to deliver across complex ecommerce programmes. I believe the best leadership stays grounded in the work.

I have a particular interest in the practical, responsible use of AI in engineering — and in how Answer Engine Optimisation and Generative Engine Optimisation are changing online discovery alongside traditional SEO.

Outside of technology, I’m a proud husband, father of five and avid traveller, having explored more than 30 countries.

Experience

Where craft meets leadership

Areas I care about deeply — and am always happy to discuss.

  • Engineering leadership

    Portfolio resourcing, mentoring, recruitment, onboarding and career development — aligning engineering capability with delivery needs and creating environments where teams perform at their best.

  • Ecommerce platforms & programmes

    Shopify, Adobe Commerce, Magento, WooCommerce and WordPress — architecture, delivery and platform decisions grounded in complex, real-world commerce programmes.

  • Frontend engineering

    Modern frontend architecture, JavaScript, React, responsive design, accessibility and website performance — still part of how I think and lead.

  • AI-enabled engineering

    Practical use of generative AI across development, documentation, discovery, testing and knowledge sharing — with judgment, not hype.

  • Search & digital discovery

    Technical SEO, structured data, content architecture, and the emerging disciplines of AEO and GEO as answer engines reshape discovery.

  • Technical strategy & delivery

    Architecture, platform assessment, ecommerce strategy and delivery planning across complex organisations — connecting technical decisions with practical outcomes.

Publishing

Published technical author

Matt is a co-author of The HTML and CSS Workshop, published by Packt. The book provides a practical introduction to building websites with HTML and CSS.

View on Packt

Cover of The HTML and CSS Workshop by Packt, co-authored by Matt Park

Principles

How I think about engineering

  • Stay close to the craft

    Technical leadership is stronger when decisions remain grounded in how software is actually designed, built and maintained.

  • Create clarity for teams

    Good engineering leadership connects people, priorities and technical context so teams can make better decisions.

  • Use AI with judgment

    AI should improve understanding, quality and delivery — not simply increase the volume of generated code.

Insights

Latest thinking

Writing on ecommerce engineering, frontend development, engineering leadership, practical AI and online discovery.

View all insights

Connect

Continue the conversation

I’m always interested in conversations around ecommerce, engineering leadership, frontend development, responsible AI and technical publishing.

For professional networking, publishing, speaking, mentoring or general enquiries, send me a message or connect through LinkedIn.

Send a message Connect on LinkedIn